On this week’s Capitol Crude, Platts senior editors Brian Scheid and Herman Wang compare the ongoing campaign to allow exports of US crude oil to some of the most successful beer marketing campaigns. Despite a glut of US crude and domestic refining constraints, lawmakers are slow to act on easing current restrictions on crude exports, mainly because they’re afraid exports could be linked to higher gasoline prices.
To help this effort, a campaign is underway, like the ones that made PBR hip and made light beer seem as healthy as running a 5k race, to show that additional US crude exports will lower prices at the pump. But will it work?
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