Tech Demand Indicator

Technology vendors and investors need timely, predictive insights into shifts in consumer and enterprise spending to stay ahead of market dynamics. Access to forward-looking intelligence enables businesses to anticipate growth periods, execute targeted sales and marketing strategies at optimal moments, and align investments with emerging market demand.

The 451 Research Tech Demand Indicator is a predictive signal of technology spend that tracks intent, market performance, and technology trends. By measuring both historical and future views of technology spending intent and demand across businesses and consumers, it helps vendors and investors forecast market shifts, benchmark performance, and time go-to-market and investment decisions with confidence.

The Tech Demand Indicator provides composite top-line measures of overall spending intent, as well as segmented views that break down demand by business size, industry vertical, consumer demographics, and other key factors. New for 2026, our insights include a heightened focus on data centers, cloud computing, and AI insights, reflecting the growing importance of these areas in technology investment.

The Tech Demand Indicator is based on a composite of anonymized survey responses from the S&P Global 451 Alliance, a panel of individuals driving technology spending in both the business and consumer categories. Composite Tech Demand Indicator figures incorporate responses to questions about intention to spend on technology in both the immediate and longer term.

Published Tech Demand Indicator reports include data figures that indicate aggregate intention to spend on technology in the short and medium term, as well as comparisons of intent between business market sectors and consumer demographic categories. Reports also provide supporting survey-based information on spending drivers, macroeconomic trends, and market conditions, offering a comprehensive understanding of the factors shaping technology investment decisions in 2026 and beyond.