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Nissan announces plan for 100% EV sales in Europe by 2030

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Nissan announces plan for 100% EV sales in Europe by 2030


All new European vehicle sales will be EV from now on

Strategy will be supported by investment of GBP 40 mil

Plans to release 27 electrified vehicles, including 19 battery EVs by 2030

  • Author
  • Euan Sadden
  • Editor
  • Jonathan Fox
  • Commodity
  • Energy Transition Metals

Nissan has announced that all new model sales in Europe will be battery electric vehicles from now on, with the company aiming for the total electrification of its European fleet by 2030, it said in a statement Sept. 26.

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According to the company, the electrification program, part of its Ambition 2030 strategy, would be supported by an investment of more than GBP40 million. Nissan said the investment would be used specifically to upgrade resources and facilities at the Nissan Design Europe site in London and the at Nissan Technical Centre Europe in Bedford.

"EVs powered by renewables are key to us achieving carbon neutrality, which is central to our Ambition 2030 vision. Nissan will make the switch to full electric by 2030 in Europe - we believe it is the right thing to do for our business, our customers and for the planet," said Nissan President and CEO, Makoto Uchida.

EVs currently represent around 16% of Nissan's total sales in Europe, it said, part of a total electrified sales mix of 50%, which it expects to increase to 98% in the next three years.

Under Nissan Ambition 2030, the company is planning to release 27 electrified vehicles, including 19 EVs, by 2030. During this period, Nissan also plans to adopt cobalt-free battery technology which it expects will lower the cost of EV batteries by around 65% by 2028.

The company is also aiming to launch EV models utilizing its proprietary all-solid-state batteries (ASSB) by 2028.

Nissan said that it expects ASSB to bring the cost of battery packs down to $75/kWh by 2028 and potentially as low as $65/kWh in the years that follow.

"With breakthroughs in battery technology, electric vehicles will become even more accessible, and Nissan will continue to champion EV as the best way to provide cleaner, simpler and more affordable mobility," said Nissan Chairperson for the AMIEO region (Africa, Middle-East, India, Europe and Oceania) Guillaume Cartier.

In July 2021, Nissan announced that Envision AESC would build a 9 GWh battery factory at its plant in Sunderland. The company has not yet provided a date for commissioning.

According to the European Automobile Manufacturers Association (ACEA), nearly 1 million battery Evs were registered in the EU during the first eight months of 2023, up 62.7% year on year.

Platts, part of S&P Global Commodity Insights, assessed seaborne lithium carbonate and lithium hydroxide at $24,000/mt CIF North Asia and $27,000/mt CIF North Asia, respectively, Sept. 26, down 68% and 65% since the start of the year.