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22 Nov 2024 | 18:30 UTC
By 2027, global chicken meat consumption is expected to surpass all other proteins with India, Africa and Vietnam leading, while growth in the EU and the UK moderates. This trend would be driven by rapid income growth and urbanization, alongside chicken's cultural adaptability and culinary versatility. Broiler production's scalability and efficiency further enhance its appeal compared to other proteins.
Meanwhile, a declining population and higher per capita consumption will limit growth in the EU and the UK. In trade, Brazil remains the top chicken meat exporter, anticipating a 3% year-on-year increase in exports and 16% above the five-year average, supported by improved domestic corn feed availability amid US bird flu outbreaks. Imports from Middle Eastern countries and Japan are rising, but China is seeing a significant 27% year-on-year decline, which is also 27% below the five-year average, due to strong domestic production and steady demand.