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Partner Perspectives — 5 February 2026
Indexing has grown from a single strategy choice to offering diverse strategies for more tailored portfolios
By James J. Rowley, Jr., CFA, Vanguard Global Head of Investment Implementation Research and Ollie Ryder-Green, Vanguard Investment Strategy Analyst
Highlights
Index fund investing has evolved from tracking a single benchmark — the S&P 500 — to a wide array of strategies, reflecting a growing emphasis on investor choice.
Because funds with similar labels can differ significantly in terms of composition, understanding the characteristics of the index a fund tracks is key.
The future of index fund investing lies in even greater differentiation via innovations such as direct indexing, strategy-specific overlays and tax-smart strategies that will continue to redefine what “index fund investing” means.
Fifty years ago, Vanguard launched the first index mutual fund, offering investors unprecedented access to the Standard & Poor’s 500 Index. Since then, index fund investing has expanded to include strategies targeting specific sectors, styles, market capitalization segments, factors and regions. The shift from a single-fund strategy to index-based building blocks reflects a growing emphasis on investor choice, low-cost implementation and the integration of “passive” tools into actively oriented portfolios.
When index mutual fund investing started, there was only one game in town: the S&P 500 Index. For a long time after that, index fund investing was virtually synonymous with tracking “America’s index,” anchoring millions of portfolios to the benefits of broad diversification, cost efficiency and precision.
But as markets have matured and investor preferences have shifted, indexing has grown to encompass thousands of benchmarks with distinct security compositions.
Index fund strategies today offer a mosaic of choices. The chart that follows illustrates that while the S&P 500 continues to represent a significant proportion of US equity index fund assets, non-S&P 500 strategies have been capturing share. Beyond that, large-cap strategies now share the stage with indexes tracking various sizes, styles and sectors. This expansion of index strategies enables more precise portfolio construction aligned with investor goals.
US “total market” indexes tend to be similar. However, when index providers carve up the total market, they can use very different methodologies, resulting in differentiated exposures for similarly labeled categories.
Even within index fund categories, each provider has its own distinct approach to benchmark construction. Methodological decisions determined by each benchmark provider — such as size segmentation, growth or value classification, and rebalancing cadences — can significantly affect portfolio composition.
Consider these distinctions:
These differences matter. For instance, the count-based methodologies of S&P and Russell yield different numbers of stocks and different proportions of market capitalization in their indexes. CRSP’s market-cap-based methodology tends to result in a larger-cap bias, as illustrated by its weighted-average market capitalization of about $38 billion in its midcap index and $9 billion in its small-cap index, each greater than those in the offerings from Russell and S&P.
Choosing an index fund is not just about picking a label — the process begins by understanding the characteristics of the index it tracks.
In practice, investors routinely combine index funds — across sectors, styles, factors and regions — to achieve targeted outcomes aligned with their unique risk profiles and convictions at the aggregated portfolio level. These strategies have become building blocks for active portfolio construction.
The future of index fund investing lies in even greater differentiation. Direct indexing, strategy-specific overlays and tax- smart strategies are just a few of the innovations that will continue to redefine what “index fund investing” means. Investors will increasingly pursue their goals by constructing balanced, low-cost portfolios built on index funds — without losing the diversification and affordability that made index fund investing revolutionary in the first place.
Notes:
All investing is subject to risk, including the possible loss of the money you invest.
Diversification does not ensure a profit or protect against a loss.
Past performance is no guarantee of future returns. The performance of an index is not an exact representation of any particular investment, as you cannot invest directly in an index.
CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.
Find out more: Take a deep dive into the world of fixed income index funds. We will consider the market’s response to recent periods of turbulence, the anticipated impact of digitalization and what the future could hold for the sector.
This article was authored by a cross-section of representatives from S&P Global and in certain circumstances external guest authors. The views expressed are those of the authors and do not necessarily reflect the views or positions of any entities they represent and are not necessarily reflected in the products and services those entities offer. This research is a publication of S&P Global and does not comment on current or future credit ratings or credit rating methodologies.