New Market Entry Solutions
Build the Foundation of Intelligence That Enables Successful Entry to Emerging Markets
Companies expanding their activities into new markets need to account for a range of factors that are critical to their success. Whether you are assessing which markets hold the most opportunity or building a strategy specific to the local business environment, having a wholistic view of the target market is critical for long-term success.
At S&P Global Market intelligence, we take an intelligence-led approach to supporting new market entry by drawing on our leading industry and analytical expertise to provide advisory support to our clients. Our specialists cover 11 industries in unparalleled depth and provide macro and country analysis geared towards identifying risks and opportunities – particularly in emerging markets. Drawing on a strong foundation of intelligence means companies can pursue new opportunities globally with foresight and confidence.
Unparalleled Support Across the Three Stages of New Market Entry
Case Studies
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Exploratory
Challenge:
A global commodities producer wanted to understand how to best position the company’s global strategy in the aftermath of the Covid-19 pandemic, and in particular to understand the opportunities and risks for the business in its key regions.
Solution:
Our commodities experts, macroeconomists, and regional specialists held several collaborative workshops to build scenarios for the business assessing opportunity and risk in relation to global trends such as increasing trade barriers, regulation, political decoupling and economic recovery from the pandemic.
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Pre-Entry
Challenge:
An international telecommunications company needed a comprehensive assessment of the economic, social and political trends driving large scale infrastructure projects in Turkey’s mobile market.
Solution:
A multi-disciplinary project team delivered a report and expert-led workshop setting out the full spectrum of commercially relevant risks and drivers that were built into the client’s market entry strategy for the country.
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Post-Entry
Challenge:
An energy consortium operating in a West African country was engaging with local industry and government stakeholders as part of a bid to expand its operations, and needed insight on how best to present their current activities and plans to position themselves for future work opportunities.
Solution:
We brought together technical energy and economics expertise to model the social and economic impact of the client’s operations to date, and created a presentation and plan for how the consortium could use that data in its engagement with local stakeholders.
Research & Analysis
Podcasts
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