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Summary
Media companies continue to invest in live sports content to draw large audiences to their platforms, but the landscape is shifting. TV networks are competing with streaming services for valuable rights while pay-tv operators launch sports-centric “skinny bundles” to mitigate cord cutting. The future of local media rights for the MLB, NBA and NHL are in flux as local broadcasters and streaming services replace regional sports networks. At the same time, the value of the larger national rights deals is under scrutiny as TV networks reevaluate the value of those ballooning deals on their bottom lines.
Please join us as Octagon’s William Mao sits down with S&P Global’s Mike Reynolds, Justin Nielson, Michael Johnson and Scott Robson in a discussion on:
- The importance of sports rights for TV networks, pay-tv operators and streamers
- The future of the local sports rights business amidst the declining RSN industry
- The growth of direct-to-consumer sports services including ESPNs upcoming launch
- The emergence of new sports leagues, tournaments and marquee events
Moderator
S&P Global Market Intelligence
Mike Reynolds
S&P Global Market Intelligence
Senior Reporter
Mike Reynolds is a Senior Reporter with S&P Global Market Intelligence, based in Mamaroneck, NY. He covers Sports, Advertising, Broadcast and TV Networks, as part of the Global Media team in the Technology, Media and Telecommunication (TMT) research division.
A seasoned journalist and editor, Mr. Reynolds has more than 30 years of experience tracking the financial, distribution, technological, creative and marketing components of the broadcast, cable, streaming, sports and advertising industries. Over the course, Mr. Reynolds has interviewed myriad leading executives in those sectors, served as a panelist and moderator for industry conferences, and provided commentary for national and business outlets. He also hosts and contributes to S&P Global’s MediaTalk podcast.
Prior to joining S&P Global in 2015, Mr. Reynolds worked for a number of print and online publications, including Multichannel News and Inside Media.
Speakers
S&P Global Market Intelligence
Scott Robson
S&P Global Market Intelligence
Principal Analyst, US TV Networks
Scott Robson is senior research analyst in the Kagan media research group within S&P Global Market Intelligence, with a focus on US cable TV networks. In his current role, Scott analyzes the economics of broadcast, premium, cable and regional sports networks.
He publishes reports on trends in industry revenues and expenses, ratings and sports rights deals. He is often cited as a subject-matter expert by publications such as The New York Times, The Wall Street Journal and Financial Times of London.
Scott began working at S&P Global Market Intelligence in May 2014. Prior to that, Scott was a technical analyst for the global strategies team at Cantor Fitzgerald, specializing in the debt capital markets. He is a level 1 Chartered Market Technician.
Scott graduated from The McDonough School of Business at Georgetown University in Washington, DC, with a bachelor’s degree in management, leadership and innovation in 2006.
S&P Global Market Intelligence
Michael Johnson
S&P Global Market Intelligence
Analyst, Equity Research/ Fixed Income
Michael Johnson is a Research Analyst covering the U.S. Sports industry within the Telecommunications, Media and Technology (Kagan) research group.
His areas of expertise includes the financial analysis of professional sports leagues and teams, major domestic sports media companies, and regional sports networks. Mr. Johnson’s primary deliverables are qualitative and quantitative analysis of media rights deals for U.S.-based professional leagues and teams, along with research included in the annual Global Sports Report and quarterly Business of Sports industry overviews. Mr. Johnson holds a Bachelor’s degree in Sports Management from SUNY Fredonia and a Master’s degree in Business from Elmira College.
S&P Global Market Intelligence
Justin Nielson
S&P Global Market Intelligence
Head of Kagan Research
Justin Nielson is a Principal Analyst and Head of S&P Global Market Intelligence Kagan, covering the broadcast, networks, sports, digital audio, and streaming video sectors. Mr. Nielson leads a team of 30+ research analysts creating qualitative analysis, quantitative forecast models, event driven articles and trend reports published on the CapIQ Pro platform.
His 17+ years of industry experience and knowledge have made Mr. Nielson a frequently quoted analyst in numerous trade publications as well as such national press as The New York Times, Wall Street Journal, Forbes, CNBC, and Bloomberg. He has been a panelist, presenter, and moderator for industry conferences and investor summits such as the National Association of Broadcasters Show, Wells Fargo Media & Telecom Summit, RadioInk Forecast and the Kagan Media Summit. In addition, Mr. Nielson has hosted and spoken on S&P webinars and podcasts including Next in Tech and MediaTalk.
Prior to Kagan, Mr. Nielson worked as a Financial Advisor at Merrill Lynch and an Investment Representative at Edward Jones in Carlsbad, CA. Mr. Nielson holds a Bachelor of Science (B.S.) degree with a major in Global Business from Arizona State University - W. P. Carey School of Business and a Master of Science (M.S.) in Analytics degree at Georgia Tech along with multiple professional certificates in the fields of data science and analytics.
Questions?
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