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Technology, Media, and Telecommunications Consulting Services

We help clients leverage our extensive knowledge of market research to make well-informed decisions and solidify customer relationships by increasing engagement levels.

TMT Consulting

STRATEGIC CONSULTING:

  • Assess and evaluate strategic opportunities in new market segments.
  • Identify and assess potential ecosystem or channel partners, and/or acquisition targets.
  • Develop technology roadmaps and shortlist tech vendors.

GO-TO-MARKET SERVICES:

  • Create compelling research-based content to provide market education and build brand awareness.
  • Develop positioning and messaging strategies.
  • Identify and prioritize target customer segment(s).
  • Engage customers and prospects in interactive events (webinars, speaking engagements, moderated roundtable discussions).

TMT Consulting

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For Technology Vendors & Service Providers

Our advisory services align to your full business lifecycle:

  • Strategy & Planning
    Assess and evaluate strategic opportunities in new market segments, ensuring that your strategy is aligned with end-user demand and expectations.
  • Product Development
    Validate your product roadmap: analyze the demand drivers, inhibitors, pain points, decision-making, buying preferences, and feature/function utilization.
  • Sales & Marketing
    Confirm your positioning and messaging and ensure that your sales team is educated on the competitive landscape and your target market.

Our Team Helps a Technology Firm Solidify Its Position

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For Enterprise IT

Enterprises face significant roadblocks when transforming their digital infrastructure. Our job is to help enterprise IT executives in the strategy and planning of IT infrastructure investments and changes.

  • Will IT as a Service methodologies benefit my organization?
  • How do we align our digital infrastructure planning states based on changing business demand?
  • What are the decision drivers for 'best execution venues' and, how do we decide where to place application workloads?
  • How can disparate infrastructures (on-prem vs. off-prem vs. cloud) be compared in a meaningful cost vs. capability manner?
  • How do we make decisions regarding build/buy/colo/cloud (public and private) digital infrastructure options?
  • How do we create a shortlist of relevant tech vendors?

A Technology Provider Adjusts its Strategy

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For Technology Investors

Our advisory team offers market and industry analysis and insight to support early consideration of market segments for investment, identification of prospects, and due diligence on targets.

Some key questions we can address:

  • What is the market for a particular technology product or service?
  • Who are the potential buyers and, what is the market opportunity?
  • What is the ecosystem of suppliers and providers in a particular technology segment?
  • What are the strengths, opportunities, weaknesses, and threats facing a particular investment target?

A Payments Company Refines its Value Proposition

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  • Best Credit Risk Management Product
  • Best Research Provider
  • Best Low-Latency Data Feed Provider

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