Research— Sep 15, 2025

Buyer Insight: Product and Company Considerations for GPUaaS Infrastructure

Highlights

  • The unique traits and requirements surrounding GPUaaS infrastructure have introduced a new crop of viable alternatives to the hyperscalers that dominate the traditional public cloud infrastructure market, including specialized startups and technology players from adjacent markets
  • Although GPU chip availability is gradually improving, scarcity remains in critical areas of enablement, including datacenter capacity, power supply and skilled staff. These supply-side constraints are becoming key competitive battlegrounds and areas of differentiation
  • Buyer requirements will vary by organizational needs, strategy, budget and use cases, among other factors. However, a common set of criteria can be used to evaluate prospective vendors’ suitability as suppliers and their portfolios’ applicability to business use cases

Introduction

Appetite for graphics processing units (GPUs) and the compute resources built around them (including physical servers and cloud instances) has increased dramatically due to the popularization of generative and agentic AI technologies and businesses’ widespread commitment to deriving new value from large language models. AI technology and cloud infrastructure have consistently placed among the three highest-scoring areas of enterprise technology spending intent, among 15 technology areas measured, for most of the last two years in S&P Global Market Intelligence 451 Research’s Tech Demand Indicator, illustrating the strength and consistency of the appetite for GPU resources. That rapid increase in demand has caused difficulty in sourcing GPU components and finished servers. Demand from businesses unable to acquire sufficient chips to operate their own systems, along with many companies’ existing preference for public cloud infrastructure, has led to a boom in GPU-as-a-service (GPUaaS) cloud infrastructure offerings. GPU-backed cloud instances have been a part of the hyperscale public cloud vendor portfolio for years. However, the sheer volume of demand and the hyperscalers’ relatively slow response gave rise to a new crop of GPUaaS specialist clouds and alternative providers focused on the generative AI opportunity, including AI tooling and the broader infrastructure stack.

About this report

This report is designed to provide usable insight for buyers of a particular technology category. It includes expert-driven analysis of relevant market context, trends and conditions; identifies critical selection criteria and relevant market-participating vendors; and provides critical information about those prospective vendors. Reports such as this showcase insights derived from a variety of market-level research inputs, including vendor financial data, M&A information, and other market data sources, both proprietary to S&P Global and publicly available. This input is combined with ongoing market observation and regular interaction with vendors, end users, and other key market players.

This report specifically includes data from the following sources.

– 451 Research’s Tech Demand Indicator, Q2 2025 — This report presents near-term intention to spend money on technology among businesses and consumers, based on a composite of survey responses from individuals driving technology spending decisions in both categories.

– 451 Research GPU as a Service Market Monitor & Forecast, 2025 — This report includes analysis of market revenue estimates, growth forecasts and a view of the competitive landscape for the GPUaaS market. This analysis examines revenue and growth expectations from 22 GPUaaS providers worldwide.

– 451 Research Datacenter Services & Infrastructure Market Monitor & forecast 2025 — This report represents an installed-base view of the total datacenter capacity across 47 countries and geographic groupings from 2019 to 2030. This comprehensive Market Monitor is segmented by DC owner, including crypto mining, enterprise, hyperscale and leased datacenter (retail colocation, as well as wholesale and powered shell). Analysis in this report focuses on datacenter power, space and demand.

– 451 Research AI maturity custom survey, 2025 — A custom survey of 2,000 enterprise AI decision-makers from a variety of vertical markets and geographic segments, conducted in March and April 2025.

Read the full report