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Apple TV app lands on Roku ahead of streaming service launch

Apple Inc.'s Apple TV app is landing on Roku Inc.'s smart TVs and streaming sticks starting Oct. 15 prior to the launch of the company's streaming service.

The app is available via the Roku Channel Store in select countries in Europe, North America and South America, including the U.S., Canada, Mexico, France and the United Kingdom.

Apple's streaming service, Apple TV+, will be available through its main TV app in the above regions Nov. 1. The iPhone-maker is offering a free one-year subscription to its Netflix rival with purchases of its high-end products including smartphones and laptops.

The Roku tie-up — first announced at Apple's annual iPhone event in September — opens up Apple's streaming service to Roku's more than 29 million account holders.

Roku will receive a share of revenue every time a user signs up to Apple TV+ via its platform.