Facebook Inc. updated its metrics report to include information on metrics, partnerships, products and research.
The updated report, renamed Measurement FYI, will allow advertisers to see cross-channel comparability, with advertisers being able to compare ad performance across TV, print and digital channels. The company launched the marketing mix modeling portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on behalf of their clients.
Facebook also updated the third-party verification, and expanded its partnerships with Nielsen Holdings plc for its Digital Ad Ratings offering and comScore Inc., according to a Jan. 31 company filing.
The company also extended viewability measurement to more placements across Facebook's apps and services, and completed the integration of display viewability on Facebook with comScore, Integral Ad Science, and Moat. The social networking giant also added DoubleVerify as a new viewability verification partner.