trending Market Intelligence /marketintelligence/en/news-insights/trending/D5ELWCHBrmVe2v6fMXwbkg2 content esgSubNav
In This List

Starbucks opens 1st sign-language store in China

Blog

2023 Big Picture: US Consumer Survey Results

Blog

Insight Weekly: Bank mergers of equals return; energy tops S&P 500; green bond sales to rise

Blog

Insight Weekly: US companies boost liquidity; auto insurers hike rates; office sector risk rises

Blog

Essential IR Insights Newsletter - Summer July-August 2023


Starbucks opens 1st sign-language store in China

Starbucks Corp. said May 20 that it opened its first signing store in China, manned by deaf and hard-of-hearing employees fluent in Chinese Sign Language.

The Guangzhou store, which is the Seattle-based coffee chain's third signing store worldwide, opened May 19, which is celebrated as the National Day for Helping People with Disabilities in China.

The store will also offer sign language lessons and coffee workshops in sign language.

Starbucks teamed up with the Guangdong Deaf People Association to train employees and provide opportunities including sign language courses and internships. It employs more than 100 people with disabilities in China.

Starbucks opened its first signing store in the U.S. in Washington, D.C., in October 2018, two years after its first signing store in Malaysia.