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Sumitomo Mitsui Financial changes group brand to SMBC

Japan's Sumitomo Mitsui Financial Group Inc. is revamping its brand by, among other things, changing its acronym to "SMBC" from "SMFG," effective April.

The company said in a March 23 release that the corporate group will be referred to as SMBC Group, instead of SMFG, with no change to the holding entity's name.

SMBC has been associated with the group's core banking business, Sumitomo Mitsui Banking Corp.