Comcast Corp. unit NBCUniversal Media LLC is gearing up to launch an over-the-top service that will pay users to watch shows, Multichannel News reported Aug. 10, citing a company confirmation.

The service will reportedly offer single episodes of broadcast and cable shows, along with non-exclusive content from YouTube stars and other content creators.

NBCU has registered the domain WatchBack.com for the service that will try to entice audiences with redeemable points and gift certificates.

YouTube is owned by Alphabet Inc.'s Google LLC.