Albert Heijn and bol.com, wholly owned subsidiaries of Dutch retailer Koninklijke Ahold Delhaize NV, on Oct. 17 outlined new joint initiatives to improve customers' online shopping experience on their websites.

The new features include a single sign-on service, which will allow customers to log into Albert Heijn's online platform using their bol.com account, and a combined subscription model, which will let subscribers of Albert Heijn's 12-month home delivery service receive a free subscription of bol.com's 12-month "Select" service.

The "Select" service delivers articles sold at bol.com to subscribers for free.

The two brands are also offering customers Google LLC's "Action on Google" program through the Dutch Google Assistant. They are also planning to sell the Dutch-language Google Home device, according to the release.