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Mediaocean buys Netherlands' Symsys, completes 4C Insights purchase

Advertising software platform provider Mediaocean LLC acquired Netherlands-based media management software company Symsys for an undisclosed sum in its bid to expand its operations globally.

The transaction will see the integration of media planning and digital media buy management to Mediaocean's production, creative and bill-pay applications in the Dutch market, according to an Aug. 5 news release.

Mediaocean also completed its deal to buy global data science and marketing tech company 4C Insights Inc., with the two companies merging their senior executive teams.

Mediaocean named Alok Choudhary chief scientist and a board member; Lance Neuhauser was named president; Karan Khanna will be chief technology officer; Anupam Gupta will be chief product officer; Nick Galassi will remain as CFO and COO; and Jessica Ramirez will remain as chief of staff.