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Sports Media Madness: Shifting Trends for Consumers and Distribution Models

Tuesday, April 11, 2023
60 minutes

Despite subscriber erosion in the linear TV ecosystem, sports content continues to thrive. Live events like NCAA’s March Madness, the NFL and college football accounted for over 95% of the most-watched programs in 2022. However, a shift to streaming is underway as direct-to-consumer services increasingly edge into live sports broadcasting. As sports fan consumption patterns change, media rights deals, ratings and network economic models are adapting to the new digital age.

Join a candid discussion with the president of the Big Ten Network on:

  • Changes in sports consumption across platforms
  • The emergence of direct-to-consumer services
  • The increasing cost of sports rights
  • The state of regional sports networks
  • College conference realignment and its affect on the industry

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S&P Global Contributor
Mike Reynolds is a Senior Reporter with S&P Global Market Intelligence, based in Mamaroneck, NY. He covers Sports, Advertising, Broadcast and TV Networks, as part of the Global Media team in the Technology, Media and Telecommunication (TMT) research division. Full Bio


S&P Global Contributor
Francois McGillicuddy sets the strategic direction and leads the business and content operations of the Big Ten Network, a joint venture between the Big Ten Conference and FOX Sports. McGillicuddy was named as the second president in network history in December of 2018. Full Bio
S&P Global Contributor
Justin Nielson is a Senior Research Analyst with Kagan, an offering of S&P Global Market Intelligence.  He covers the broadcast and new media sectors. Mr. Nielson regularly contributes to the Broadcast Investor: Deals & Finance. He is also a lead or contributing analyst to various data books and industry whitepapers including Ad Forecasts, Media Trends, Radio/TV Station Annual Outlook, Future of 4-K and Internet TV, Economics of Broadcasting TV Retransmission Revenue, and Economics of Internet Music and Radio.  Full Bio
S&P Global Contributor
Scott Robson is Senior Research Analyst with the TMT research group at S&P Global Market Intelligence, with a focus on U.S. cable TV networks.  In his current role, Mr. Robson analyzes the economics of broadcast, premium, cable and regional sports networks. He publishes reports on trends in industry revenues and expenses, ratings, and sports rights deals. He is often cited as a subject expert by publications such as The New York Times, The Wall Street Journal and The Financial Times. Full Bio

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