Market Analysis and Strategy Services
Innovating to Help Our Clients Answer Complex Questions on Business Strategy and Market Analysis
We don’t believe in a one-size-fits-all approach when answering complex questions around setting business strategy, comparative market analysis, and growth and opportunity assessments for very different geographic and cultural environments. We look at each question in context and draw on our extensive toolkit to address a challenge appropriately. This could include layering geospatial proxy data to solve a data poverty question, visualizing relationships to identify networks and influencers, or blending modeling tools to provide probabilities for scenarios.
Human activity – affecting countries, markets and sectors – is not driven by a single factor. Economics, politics, culture, technology and the environment all combine to shape agendas and outcomes. When we draw on all these aspects to analyze developments, impacts, and the associated risks and opportunities we are able to provide a holistic analysis and accurate outcome or forecast to your specific issue.
Providing Innovative Solutions for Your Business Strategy and Market Analysis Challenges
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Assess
- Identify opportunity
Competitively identify, size, frame, and enter high-growth markets and segments by bringing together the relevant data sets from our macroeconomic, industry and risk tools.
- Analyze business drivers
Understand and shape the company’s strategy and mission by testing assumptions, gathering and incorporating information about the present, and anticipating the future environment.
- Map influencers and stakeholders
Identify the organizations and individuals with influence and decision-making power over issues critical to your business success.
- Identify opportunity
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Manage
- Size markets and segments
Utilizing pricing, product demand and potential markets to understand and communicate sources of demand, market share and competitive positioning.
- Forecast
Industry-specific economic analysis and modelling to identify realistic and high impact scenarios to support informed investment decisions.
- Assess operational risk
Understand and prepare for unexpected security, political, regulatory, supply chain and economic risks before they impact business.
- Size markets and segments
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Monitor
- Understand local environment
Detailed assessments of political dynamics and regulatory environments around the world that are specific to your sector.
- Evaluate economic outlook
Formulate rapid responses to unfolding economic developments and understand business impact of major country events and trends.
- Anticipate risk exposures
Qualitative and quantitative risk assessment and outlook for potential operations; baseline scenarios with ascribed probabilities, analysis of the impact of each scenario on your operating environment.
- Understand local environment
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Drive
- Execute investment strategy
Plan for alternative futures with economic analysis and modeling that identify realistic and high-impact investment scenarios.
- Quantify scenario outcomes
Qualitative analysis and robust econometric modeling to understand how events will impact industry opportunities—from economic policy to political upheaval.
- Model impact
Combine deep industry knowledge with advanced economic modeling to more clearly articulate economic and social contributions to a broad array of external stakeholders.
- Execute investment strategy
Research & Analysis
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We're proud of our recent awards!
- Best Corporate Actions Data Initiative, 2023
- Best Overall Sell-Side Technology Provider, 2023
- Most Innovative Regulatory Solution (Climate Risk & Transaction Reporting), 2023
- Best Overall Data Product or Service, 2023
And, we delight in supporting our customers with 24x7x365 customer service and a 98% customer service satisfaction rate.
If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at S&P Capital IQ Pro or S&P Capital IQ