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Summary
US households continue to lean into the streaming delivery model, with major implications in the world’s largest video entertainment market. Traditional TV network owners, pay TV operators and TV station owners are now battling with tech giants, streaming pure-plays and consumer electronics firms for share of ad spend, carriage fees and subscription revenue.
Join S&P Global Market intelligence Kagan analysts as they dive into current and future trends impacting the US video distribution landscape including:
- Subscriber trends and forecasts for traditional pay TV, virtual multichannel and SVOD operators
- Outlook for retransmission fees and basic cable and RSN programming fees
- Potential impact of M&A activity and the rise of bundling and partnerships
- Implications of a drive for streaming profitability by major US media firms and the impact on content spending and international expansion plans
- Advertising spend shifting as free, ad-supported TV (FAST) services gain momentum and ad-supported SVOD tiers grow in popularity
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