Sports Market Intelligence
Leverage sports market intelligence to navigate the evolving sports media market with S&P Global Market Intelligence Kagan.
Sports Market Intelligence for Media, Rights, and Strategy
The business of sports is changing as media rights values shift, distribution models evolve, and audience behavior becomes more fragmented. S&P Global Market Intelligence Kagan helps organizations interpret these market signals through research, data, and analysis that support more informed decisions across sports media, advertising, consumer demand, and network economics.
Whether you are tracking the sports media market, evaluating market trends, or benchmarking how sports content is monetized, this coverage is designed to support strategic planning with a clearer view of the market landscape.
Key Benefits of our Sports Market Intelligence
NFL shared revenue tops $14B as media opt-out rumors, global ambitions persist
As the National Football League Inc. (NFL) season kicks off with the Seattle Seahawks entering as defending Super Bowl champions, the league is celebrating a new milestone, surpassing $14 billion in shared revenue. Beyond record financial results, the NFL is strategically positioning itself for the future by closely monitoring potential media rights opt-outs in 2029 and accelerating its international growth. These efforts support Commissioner Roger Goodell's lofty revenue targets, ensuring the league's financial momentum continues while capturing the attention of fans both in the US and around the globe.
Sports Industry Insights
Navigating the Chaos of Sports Media Rights Fragmentation
In an era of fragmented media rights, rising costs, and increased fan engagement, the sports broadcasting playbook is being rewritten. For industry professionals, understanding the underlying economics isn’t just about the dollars and cents – it’s about survival in a multi-platform landscape. Please join us for an exclusive webinar breaking down the key areas affecting TV networks and streaming services that bring live sports content from the stadium to the screen. The session offers valuable context for organizations tracking sports media rights, sports media technology, sports streaming technology, and sports broadcasting technology across an increasingly complex market.
Case Studies
MediaCensus
MediaCensus Broadband & Video provides a comprehensive analysis of operators within the US broadband and video industry, and allows users to analyze subscriber market share, operator coverage, broadband speed, and technology type data. Current coverage includes 1,200+ broadband and 750+ video operators with subscriber estimates at the Zip, County, and DMA® (Designated Market Area) levels updated quarterly. This supports broader sports market data analysis and media ecosystem planning.
- Benchmark peer subscriber and geography health
- Analyze operator subscriber churn and additions by geography
- Leverage speed and technology data by operator and market to influence infrastructure decisions
- Evaluate operator health in key geographies and broadband subscriber categories over time
Our Sports Coverage
- Deep and broad institutional knowledge
- Highly experienced analysts covering all segments impacting the sports ecosystem
- Insights based on years of historic trends and analysis encompassing everything from TV network industry evolution and its impact on regional sports networks to global consumer sports preferences and streaming strategies
- Experienced news team delivering timely analysis supported by data and tools available on Capital IQ Pro.
Broadcast Investor – TV Networks and Broadcast
Customers can assess the financial performance of TV Networks in the US, Europe, and the Asia Pacific. With subscriber and revenue projections needed to shape content strategies as well as carriage by geography and package compositions.
Economics of Advertising
Aside from measuring the impact of live sports on prime-time viewership, users can evaluate the impact of live sports on prime-time viewership and compare ad expenditures across media channels and global markets, supporting informed decisions tied to the sports media market.
Consumer Insights
Surveys help identify local media consumption habits, content preferences and price sensitivities in key markets – including an in-depth look into sports viewing preferences. See what consumers are viewing in the US and key markets in Europe and Asia.
Economics of Networks
Home to the Sports Report and the Sports Rights Database, this feature highlights the major factors influencing the US TV network industry across national broadcast, basic cable, regional sports and premium networks.
Economics of Internet
Assess the multichannel and OTT landscape at the operator and market level to support sales, marketing, CRM and product design. Coverage includes operator ARPU, subscriber estimates, and projections, supporting analysis related to sports media technology and emerging sports technology trends.
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