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Amazon's IMDb launches ad-supported streaming video service

Amazon.com Inc.'s IMDb movie website has launched IMDb Freedive, a free, ad-supported video-streaming channel that offers a range of TV shows and films.

The service can be accessed in the U.S. on IMDb's website via PCs, laptops and Amazon Fire TV devices, the company said Jan. 10.

Aside from IMDb's original video series such as "The IMDb Show," "Casting Calls" and "No Small Parts," IMDb Freedive also offers TV shows including "Heroes," "Fringe," "The Bachelor" and "Without a Trace," and movies like "Foxcatcher," "Memento," "Run Lola Run," "The Last Samurai" and "Awakenings." New titles will be added regularly, the company said.

IMDb will continue to enhance the service based on customer feedback and will soon make it available more widely, including on IMDb's mobile apps, said Col Needham, founder and CEO of IMDb.