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Nielsen inks multiyear TV measurement deal with Lockard & Wechsler

Global measurement and data analytics company Nielsen Holdings PLC struck a multiyear agreement with Lockard & Wechsler Inc. for local TV measurement.

Lockard & Wechsler is a marketing agency that offers media planning, buying and analytics services.

Nielsen said Aug. 7 that the agency returned to Nielsen following "a brief hiatus, citing a number of factors, notably the accuracy and comprehensiveness of Nielsen data."