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Record label exec to join YouTube

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Record label exec to join YouTube

GoogleInc.'s YouTube named record label executive Lyor Cohen as itsglobal head of music, in a bid to patch up its contentious relationship withthe music industry, Bloomberg News reported Sept. 28.

In his new post, Cohen will reportedly help rebuildYouTube's image with musicians who slammed the latter for not doing enough toprotect their copyrights. Artists such as Lady Gaga, Ed Sheeran and Coldplayrecently urged theEuropean Commission to protect the value of their work on YouTube and otherplatforms.

Record labels, meanwhile, are also fighting for theirrevenue share from ads on YouTube content, according to the report.

Cohen will join the video platform in December from 300Entertainment, a boutique record label that he founded. He previously workedfor Def Jam Recordings, and wasalso chairman and CEO of recorded music for Warner Music Group Corp.

Def Jam is owned by Vivendi SA's Universal Music Group. Google is a unit of