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Olympics coverage boosts NBCSN to record prime-time span


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Olympics coverage boosts NBCSN to record prime-time span

Buoyed by its Pyeongchang Winter Olympics coverage, NBCSN registered the most-viewed seven-day prime-time delivery in its history.

From Saturday, Feb. 10, through Friday, Feb. 16, NBCSN averaged 2.4 million viewers in prime time, according to Nielsen Holdings data. Over that span, NBCUniversal Media LLC's national sports cable network's lineup included live figure skating, snowboard slopestyle and Team USA women's hockey, as well as cross-country skiing, ski jumping, curling, biathlon and luge.

The network was also the most-watched cable network in prime time overall from Feb. 10 through Feb. 15, according to NBCU.

On Friday, Feb. 16, the different NBCU properties matched the audience from the corresponding night from the 2014 Sochi Olympics for the first time. Coverage of Sochi was presented only on NBC.

Friday's NBC Olympics prime-time coverage scored a Total Audience Delivery — aggregating those watching on NBC, NBCSN and concurrent streaming of the action on the two networks on and the NBC Sports app — of 19.2 million viewers, according to live plus same-day fast national data released Feb. 18 by Nielsen and digital data from Adobe Analytics.

NBC's prime-time coverage on Feb. 16 from 8 p.m. to 11:23 p.m. ET, which featured men's figure skating that saw Americans Nathan Chen, Vincent Zhou and Adam Rippon finish fifth, sixth and 10th, respectively, averaged 16.6 million viewers, including watching from the West Coast prime-time encore. NBCSN averaged roughly 2.3 million viewers, while the digital outlets added an average minute audience of 213,000 viewers.

The Total Audience Delivery on Friday, Feb. 16, provided an increase of 16% over the NBC broadcast viewership, marking the seventh consecutive night of double-digit Total Audience Delivery lift.

Through the first nine nights of Olympic games coverage, NBC has averaged 19.9 million viewers, and the company has scored 22.2 million viewers on a Total Audience Delivery basis, a 12% lift from the broadcast alone, but 6.3% below the 23.7 million average for the corresponding period from Sochi.