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MTG-owned Trace to debut international SVOD platform by June

-owned TraceGroup will debut an international subscription video-on-demand service calledTrace Play in June, Digital TV Europe reported April 6.

Trace Playwill initially be launched in France,Switzerland, Belgium andFrench-speaking countries in the Caribbean, and later in the U.S. and theU.K.

The companyaims to release the SVOD service in over 60 territories, available in English,French and Portuguese,whenever applicable.

Trace CEOOlivier Laouchez said the millennial-targeted Trace Play will offer"general entertainment focused on urban culture," according to thereport.

Trace Playwill have 4,000 hours of programming, including exclusive and original content.

Contentfrom Trace Sports Star and Trace Music Star, as well as the broadcaster'slinear music channels will also reportedly be available on Trace Play.

Trace Playwill first be launched for iOS, Android and Web users, with a later rollout forset-top boxes and other streaming devices.

Pricingdetails have yet to be announced, yet Trace Play's subscription will reportedlycost lower than NetflixInc.