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Deutsche Bank tops media debt advisers in 2019; Goldman, J.P. Morgan climb

Deutsche Bank Securities Inc. ranked as the top financial adviser on debt offerings from the U.S. and Canadian media sector in 2019, with several large issuances from early in the year helping the firm to stay ahead of its peers, according to data compiled by S&P Global Market Intelligence.

Deutsche Bank advised on 20 debt offerings for a total of $6.30 billion in deal credit, with much of the credit secured in the first half of last year, including from larger offerings by Clear Channel Worldwide and Netflix Inc. Deutsche Bank also advised on a $2 billion debt offering that Netflix launched late in the year to support content acquisitions and development. Debt remained the most popular offering type from the media sector during 2019.

Goldman Sachs & Co. LLC worked on more media debt offerings than Deutsche Bank over the course of 2019, but most were for smaller issuances. However, Comcast Corp.'s $4.75 billion debt offering in the fourth quarter helped Goldman jump to second place in the ranking by deal credit, up from seventh place in 2018. Goldman ended 2019 with $5.57 billion in credit from 23 media debt offerings.

J.P. Morgan Securities LLC climbed seven spots from 2018's ranking, ending 2019 in third place with total deal credit of $4.92 billion from 22 offerings.

Overall, S&P Global Market Intelligence counted 54 debt offerings in the media sector in 2019, with an aggregate value of $56.85 billion and an average size of $1.05 billion.

Aside from debt, common equity was the only other type of capital offering that registered enough activity from the media sector to trigger an adviser ranking. Five advisers tied for first in the common equity ranking, each of which received $70 million in deal credit from a single offering from Clear Channel Outdoor Holdings: Barclays Capital Inc., Citigroup Global Markets Inc., J.P. Morgan Securities, Morgan Stanley and Wells Fargo Securities LLC.

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