L'Oréal SA and its augmented reality unit ModiFace have entered into a long-term alliance with Facebook Inc. to develop AR-powered makeup try-on experiences delivered through Facebook Camera products, according to an Aug. 9 release.

The French cosmetics group said the new solution will allow customers to virtually try on products from its makeup brands, such as Maybelline, L'Oréal Paris, Nyx Professional Makeup, Lancôme, Giorgio Armani, Yves Saint Laurent, Urban Decay and Shu Uemura.

The first virtual try-on experience will be launched by Nyx at the end of August, according to the release.