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Report: Comcast looking to scoop up DreamWorks Animation

ComcastCorp. intends to purchase DreamWorks Animation SKG Inc. in a deal worth more than$3 billion, according to media reports.

The animation studio would bring franchises like "KungFu Panda" and "How to Train Your Dragon," as well as digitalnetwork AwesomenessTV, to join NBCUniversal Media LLC under Comcast's content business.

AwesomenessTV was recently valued at $650 million under anequity deal withVerizon CommunicationsInc.

In 2014, DreamWorks was close to a with toymaker The company was alsoreportedly in talkswith SoftBank GroupCorp. the same year. Neither materialized. The Hasbro deal wouldhave been worth about $2.3 billion, Varietyreported.

The Wall StreetJournal reported the deal, and Varietyconfirmed, each citing unnamed sources.