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Amazon.comInc. unveiled a new self-service distribution program that allows contentproviders to target its customers.

The program, Amazon Video Direct, provides a number ofdistribution options for content providers, including making videos availableto all Prime subscribers at no charge, to all Amazon customers with ads or fora one-time rental or purchase price. Content creators have the option oftargeting customers in certain countries as well as on various devices, andthey can earn royalties based on the number of minutes streamed. Amazonlaunched the program May 10 in the U.S., the U.K., Germany, Austria and Japan.Among major partners at launch are Condé Nast Entertainment, The Guardian, Mashableand Samuel Goldwyn Films.

"We're excited to make it even easier for contentcreators to find an audience, and for that audience to find greatcontent," said Jim Freeman, vice president of Amazon Video, in astatement.

Amazon also unveiled its new AVD Stars program, throughwhich the company will distribute a share of $1 million per month to videocreators based on customer engagement with their content.The new fund will make its first disbursements based on streaming activitybetween June 1 and June 30.