Japanese seasoning manufacturer Ajinomoto Co. Inc. said Feb. 26 that it is changing the names of its three North American subsidiaries and rolling out a new global brand logo.

The company said it wants to create brand consistency and better visibility in the region. The new logo, which features a red script rendition of the letters Aj, plays off the Japanese word for taste, or "Aji".

Effective April 1, Ajinomoto Windsor Inc. will become Ajinomoto Foods North America Inc.; Ajinomoto North America Inc. will become Ajinomoto Health & Nutrition North America Inc.; and Ajinomoto Heartland Inc. will become Ajinomoto Animal Nutrition North America Inc.