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Generali Switzerland names chief marketing and customer officer

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Generali Switzerland names chief marketing and customer officer

Generali Switzerland appointed Mike Fuhrmann as chief marketing and customer officer, effective Aug. 20.

Fuhrmann previously worked as chief creative officer at Hocoma AG.

Additionally, Roger Stieger assumed the role of director of Generali Switzerland's newly formed corporate social responsibility area. Stieger previously served as chief marketing, customer and communications officer of Generali Switzerland.