Vivendi SA and Telefonica De Espana Sa-owned Vivo will debut WatchMusic, a subscription on-demand music-video service, in Brazil, Digital TV Europe reported Oct. 7.
The WatchMusic service will offer subscribers music videos, live performances, music documentaries and music-themed programming. Brazilian festivals and concerts will reportedly be livestreamed on the service. The company is also offering an audio-only subscription for reduced data usage. Subscribers will be able to download from the service for offline viewing, according to the report.
Subscription to the service reportedly costs 12.90 Brazilian reais per month, or 3.99 reais a week. The service is available via an app on Apple Inc.'s iOS and Alphabet Inc.-owned Google Inc.'s Android.
The SVOD service is being launched under the brand Watchever, according to the report. This is the same brand that will cease operations on Dec. 31 in Germany. The companies plan to launch the service in other Latin American and international countries in the future.
As of Oct. 7, US$1 was equivalent to 3.22 Brazilian reais.