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Media & Comm, editor's picks

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Media & Comm, editor's picks

Here are the editor's top picks for the week

Comcast's wireless future

Comcast Corp. unveiled its Xfinity Mobile wireless service, but industry observers are divided on its near-term and long-term prospects.

Liberty Interactive's new deal sets sights on broadband future

Liberty Interactive Corp.'s plan to acquire General Communication Inc. and then spin it off with other Liberty cable and broadband assets could be setting up the new company as a take-out target, according to some analysts.

Digital marketing exec: Branded apps 'a huge waste of money'

Robin Bade, U.K. CEO, regional director Europe and global client lead at digital marketing agency Mirum, sat down with S&P Global Market Intelligence to make sense of the rapidly changing mobile landscape.

Tax reform: Telcos see lower taxes enabling greater fixed investment

An analysis of the 15 largest U.S.-based publicly traded communications companies, as ranked by market cap, shows nearly half of them will pay a 2016 effective tax rate above 30%, money that some CEOs believe would be better spent elsewhere.

Twitter joins peers in opening location data to advertisers

Twitter Inc. is the latest social media company to allow brands to request users' location data, opening the door to building interactive customer service bots and other tools that can more closely target and connect with customers.