trending Market Intelligence /marketintelligence/en/news-insights/trending/xUtueXM4BI7Jvfkbd63UCA2 content esgSubNav
In This List

Pandora extends on-demand listening to free-tier listeners

Podcast

MediaTalk | Season 2
Ep.9 How Consumers Split Their Dollars, Time Among Streaming Services

Podcast

MediaTalk | Season 2
Ep.8 The Masters Returns

Case Study

A Sports League Maximizes Revenue from Media Rights

Podcast

Next in Tech Episode 162: The cloud native journey


Pandora extends on-demand listening to free-tier listeners

Pandora Media Inc.'s ad-supported listeners will now be able to access on-demand music after watching a 15-second video ad.

The new function allows "freemium" users to unlock a session of the Pandora Premium subscription tier after viewing the ads. It is also touted as a boost to the Video Plus solution that enables video ads on Pandora's key product features.

"This unrivaled experience will drive listeners to Pandora and drive awareness for Premium, while also creating new opportunities for artists, labels, publishers and advertisers," Pandora President and CEO Roger Lynch said in a Dec. 14 statement.

The on-demand listening option will also be available to subscribers of the Pandora Plus tier.