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Interpublic Group unit buys 2 digital companies

Interpublic Group of Cos. Inc. unit Weber Shandwick on Dec. 7 announced the acquisition of two digital companies.

Weber Shandwick purchased Resolute Digital, a full-service digital marketing and technology company specializing in audience intelligence and performance marketing, and Bomoda, a data science and business intelligence company with deep specialization in China.

Financial terms of the deals were not disclosed. The acquisitions are expected to expand the company's global data science, analytics, search and performance marketing capabilities.

Weber Shandwick also plans to leverage proprietary technology behind Bomoda's social insights platform in China to continue developing new tools for clients.