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Dada-JD Daojia to help boost Carrefour's online presence in China

French hypermarket operator Carrefour SA is seeking to expand its e-commerce presence in China through a collaboration with local online grocery delivery provider Dada-JD Daojia, China Daily reported Oct. 17.

Under the partnership, about 200 Carrefour stores in China will have online storefronts on the JD Daojia omnichannel retail platform by year-end, the report said. As of the end of September, 158 Carrefour stores in 31 Chinese cities had joined the platform. Carrefour is offering about 4,000 items through the online platform that range from fresh produce to beauty products and goods for infants and toddlers.

The French retailer saw month-to-month online sales growth of 720% after the collaboration extended, according to China Daily.

Dada-JD Daojia is a merged entity comprising Chinese e-commerce major JD.com Inc.'s online-to-offline shopping business JD Daojia and crowdsourced delivery platform Dada Nexus. It counts Walmart Inc. as an investor along with JD.com, and provides delivery services for Walmart stores in China and convenience store operators such as FamilyMart UNY Holdings Co. Ltd.

Carrefour is focusing on its e-commerce offerings as part of a digital strategy under its transformation plan announced in January.