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Facebook to test pre-roll ads

Facebook Inc. will begin testing ads that run at the start of videos on its Watch hub and other video-centric areas of the social networking site starting January 2018.

According to the Dec. 14 announcement, the testing will initially comprise of six-second pre-roll ads, which will not run before videos on the site's News Feed.

Facebook is also tweaking its mid-video ad breaks, which, from January, will only appear in videos that are at least three minutes long, with the earliest potential ad running at the one-minute mark. Facebook earlier tested ad breaks for videos with a minimum of 90 seconds, with the advertisement running at the 20-second mark.

In addition, live ad break tests will only support Facebook Pages with more than 50,000 followers and will no longer support Profiles.