Global toy and game company Goliath acquired U.K.-based Vivid Toy Group from Privet Capital LLP in an off-market deal.

The acquired company provides branded toy and game products and intellectual property licenses to major retailers in the U.K.; France; Germany; the U.S.; and the Benelux region comprising Belgium, the Netherlands and Luxembourg.

Privet acquired Vivid Toy from fellow middle-market private equity firm Phoenix Equity Partners Ltd. in March 2017.

Hawthorn Advisors served as adviser on the deal, the terms of which were not made public.