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Nielsen unveils online measurement platform for mobile game titles

Nielsen Holdingsunveiled a new online measurement platform that provides user data and insight intothe performance and consumer sentiment of mobile game titles.

Called Mobile Game Tracking, the platform surveys a group of1,200 mobile gamers on a weekly basis, the company said May 3.

The platform lets developers gauge market appeal and competitivedynamics of mobile games, segmented by gameplay behavior, demographics and othercharacteristics.