Symetra Life Insurance Co. said it has realigned its retirement sales and distribution organization.

The company named Rich LaVoice executive vice president of retirement distribution strategy and promoted Wes Severin to senior vice president of retirement distribution. Andrew Farrell will take on an expanded role as vice president and national sales manager.

The appointments are effective Jan. 1, 2018.

LaVoice and Severin report to Dan Guilbert, executive vice president of Symetra's individual life and retirement divisions. Farrell will report to Severin.

LaVoice joined Symetra in 2010 as executive vice president of sales and distribution, while Severin was promoted to vice president of national sales in 2012. Farrell was named vice president in 2011, with responsibility for retirement sales development.