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The week in OTT: Twitter strikes streaming partnerships; Netflix, Amazon pick up Emmy nominations

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The week in OTT: Twitter strikes streaming partnerships; Netflix, Amazon pick up Emmy nominations

The week in over-the-topprovides a recap of recent news related to OTT initiatives from variousnetworks and platforms.

*Netflix Inc.garnered 54 nominationsfor the 68th Emmy Awards by the Television Academy, with drama series "Houseof Cards" again gaining an outstanding drama nomination. 's Prime Video pickedup 16 nominations, increasing its total from 12 last year. Transgender comedy "Transparent"tallied 10 of the streamer's nominations.

In other platform news…

*Amazon.com greenlittwo more seasons of its comedy series "Catastrophe." The series followsan American man and an Irish woman who have a brief affair in the U.K. thatends up in a pregnancy, according to a July 14 . The first and secondseasons of the show are available on Amazon Prime Video, with the third seasonset to exclusively debut on Prime Video in 2017 in the U.S.

*Twitter Inc. andPac-12 Networks inkeda live streaming deal for Pac-12 Plus, a network showcasing live eventsproduced by the 12 universities of the Pac-12 conference. About 150 games willbe live streamed on Twitter during the 2016-2017 season, according to a July 14news release. The gameswill include volleyball, baseball, ice hockey, gymnastics, swimming, tennis andsoftball.

*Google Inc.'s YouTuberolled out itsYouTube Kids video-on-demand platform in Spain, following launches in the U.K.and Ireland in 2015, Telecompaper reportedJuly 13. YouTube Kids features educational videos, nursery rhymes and children'sTV shows, and blocks inappropriate content for children aged 3 to 8. Google isa unit of Alphabet Inc.

*Netflix made a straight-to-series orderfor cannabis-themed comedy "Disjointed," Deadline.com reportedJuly 13. The comedy, from TimeWarner Inc.'s Warner Bros. TV, stars Kathy Bates as the owner of anL.A.-area cannabis dispensary. Separately, the streaming giant renewed drama "Bloodline"for a third season. The series, produced by Sony Corp.'s Sony Pictures Television Inc., will returnto Netflix in 2017.

*Starz's stand-alonesubscription streaming app is now availableon the Roku streaming platform. Available in the Roku Channel store, the appwill allow subscribers to watch exclusive Starz Original series, including "Power"on July 17, "Outlander" and "The Girlfriend Experience,"the company saidJuly 13.

*Apple Inc. is workingto debut anunscripted reality TV show, called "Planet of the Apps," 9to5mac.com reportedJuly 12, citing an open casting call for the series. The show, which will focuson "app economy," is being executive produced by Will.i.am, Ben Silvermanand Howard Owens, according to a July 12 news release. Apple is co-producing the show inpartnership with Propagate.

*Twitter Inc.struck a deal to livestream select BloombergTelevision (US) programming. According to a July 12 officialnews release, thedeal with Bloomberg Media includes select Bloomberg Television programs, suchas "Bloomberg West," "What'd You Miss?," "With All DueRespect" and the network's markets coverage on the microblogging service.

* Inmore company news, CBS Corp.'sCBS News teamed upwith Twitter to live stream the Democratic and Republican National conventionson the microblogging service. The 24-hour digital streaming news service CBSNwill cover the convention, which will be streamed live on Twitter every day,according to a July 11 official newsrelease. The coverage will also feature live tweets from theconvention.

…and from networks

*Walt Disney Co.'sABC (US) isreintroducing itsad-supported streaming service with seven original digital short-form seriesand full seasons of 38 older shows, VarietyreportedJuly 13, citing a company statement. The new digital shorts, called the ABCdseries are "All My Gay Friends are Getting Married," "Boondoogle,""Forever 31," Tastemade's "Get Cookin'," "I Can Find$3,000 In Your Home," "Newborn Moms" and "On The Record."The "throwback" series, meanwhile, include "8 Simple Rules,""Benched," "Brothers & Sisters," "Commander inChief," "Hope and Faith," "Ugly Betty," "WhatAbout Brian?" and "The Neighbors." Viewers on ABC.com and theABC apps for mobile and connected TV devices will be able to access the serieswithout signing in, according to the report. ABC teamed up with to introduce theservice in 14 additional markets.