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The week in OTT: Hulu to sponsor 19 NASCAR races; Netflix cancels 'Sense8'

The week in over-the-top provides a recap of recent news related to OTT initiatives from various networks and platforms.

* Hulu LLC will be the primary sponsor for 19 NASCAR races in 2017, as part of its partnership with NASCAR driver Jeffrey Earnhardt. Subscribers to Hulu's new live TV service received live access to an FS1 race on the June 4 weekend, the company said in a news release.

* A new series based on F. Scott Fitzgerald's last novel "The Last Tycoon" will debut exclusively on Amazon.com Inc.'s Prime Video on July 28. The show, starring Matt Bomer, Kelsey Grammer and Lily Collins, is inspired by the life of film mogul Irving Thalberg and set in Hollywood during the 1930s, the company said June 2.

* Netflix Inc. canceled original series "Sense8" after two seasons, the company said June 1. The second season premiered May 5.

* DISH Network Corp.'s Sling TV rolled out a curated movie collection from Tribeca Shortlist across its Sling Orange and Sling Blue packages. The content expanded Sling TV's video-on-demand catalog by more than 200 hours, the company said June 1.

In other platform news

* Viacom Inc.'s Nickelodeon (US) ramped up its NOGGIN video subscription service with a new interactive, curriculum-driven preschool videos. The interactive episodes will initially be available on the NOGGIN app for iOS platforms, the company said May 31.

* Apple Inc. will premiere "Carpool Karaoke: The Series" on Apple Music on Aug. 8, the company said May 30. The new series is based on the popular segment from "The Late Late Show with James Corden" on CBS (US). The show will be available to Apple Music subscribers in more than 100 countries.

* Twitter Inc. livestreamed the inaugural "League of Legends: League of Origin" tournament globally on the microblogging website and connected devices. The tournament took place at the ESL Studios in Sydney from June 3 to June 4, the company said in a news release.

* Amazon.com pulled the plug on its shopping show "Style Code Live," TechCrunch.com reported May 30. The live show, which premiered in March 2016, was reportedly hosted by Lyndsey Rodrigues, Rachel Smith and Frankie Grande.

* AT&T Inc.'s DIRECTV Now streaming service launched on select Roku devices, the company said May 30. DIRECTV Now packages start from $35 a month for more than 60 channels and go up to $70 a month for more than 120 channels.