Rich Battista will now lead all of Time Inc.'s U.S. brands as executive vice president of TimeInc. and president of brands.
The move is part of a broad reorganization of the company, pursuantto which Alan Murray will succeed Norman Pearlstine as Time Inc.'s chief contentofficer. Pearlstine will remain with the company as vice chairman. Murray will continueto serve as the editor of Fortune until his successor is named, according to a July13 news release.
Battista will oversee brand editorial, development, marketing,public relations, operations and strategy, as well as Time Inc. Video.Meanwhile, Executive Vice President Evelyn Webster will leave the company at theend of August.
Moreover, Time Inc.'s U.S. advertising sales organization willnow report to chief revenue officer of global advertising, Mark Ford. The groupwill be divided into three groups –– category sales, brand sales and digital. JenWong, president of digital, will lead the company's creative studio, The Foundry.
"This new structure allows Time Inc. to unlock and scaleinnovation while unifying processes and advertising opportunities critical to ourfuture," Time Inc. Chairman and CEO Joe Ripp said in a statement. "OurProduct, Editorial and Ad Sales leaders will be able to more efficiently work acrossall brands as One Time Inc. and more easily provide creative solutions to marketers."