Cincinnati-based Macy's Inc. is trying out mobile checkout at some of its department stores in a bid to speed up its checkout process, Fortune reported March 13, citing CEO Jeff Gennette's statements at an investor conference.
Using the Macy's app, shoppers will be able to scan items, ring up the bill and pay before heading to an express line, where a store staff will count the items in the shopping bag and remove security tags on the items.
The retailer reportedly plans to roll out the service at 450 of its over 650 stores as part of its efforts to improve its business and boost comparable sales in three years.
The report comes two weeks after the retailer was reported to be increasing its capital expenditure to $1.05 billion in 2018 to include its mobile checkout initiative.
Retailers that have launched similar initiatives to improve their checkout process include Amazon.com Inc., which recently opened its first checkout-free store in Seattle, and Alibaba Group Holding Ltd., which tested a cashierless convenience store in Hangzhou, China, last year.
