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Amazon submits trademark application for YouTube-like rival

Amazon.com Inc. may be planning to launch its own video streaming service as the company's feud with Google Inc. over accessing YouTube content on Amazon's devices continues to escalate.

The retail giant submitted an application to trademark "AmazonTube." According to the application filed with the U.S. Patent and Trademark Office by Amazon Technologies Inc., AmazonTube is described to be an Amazon-owned service that will stream visual and audiovisual content and can be played across a variety of different devices.

The application was filed the same day Alphabet Inc. unit announced it was pulling YouTube from some Amazon devices as a response to the e-commerce giant's refusal to sell many Google products. Google disabled YouTube access on Amazon's Echo Show smart speakers, with plans to block YouTube on the Amazon Fire TV streaming device from Jan. 1, 2018.