HGGC LLChas completed a growth equity investment in Integrity Marketing Group LLC, an independentdistributor of life and health insurance products focused on serving the seniormarket, according to a news release published on PE Hub Network.
As part of the transaction, Integrity's owners will retain asignificant stake in the business. Terms of the private transaction were not disclosed.
Integrity develops and distributes life and health insuranceproducts with insurance carrier partners and markets these products through itsdistribution network, which includes other large insurance agencies throughout thecountry.
HGGC and Integrity concurrently announced that they have agreedto acquire Norfolk, Neb.-based Premier Cos. Inc., an insurance marketing organization.As part of the transaction, Premier's owners have agreed to reinvest a significantportion of their proceeds alongside HGGC and Integrity.