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Fullscreen eyes slice of millennial audience with launch of ad-free, SVOD service

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Fullscreen eyes slice of millennial audience with launch of ad-free, SVOD service

FullscreenMedia jumps into the subscriptionvideo on demand fray April 26, looking to take a slice of millennial viewers withan ad-free service proffering over 1,000 hours of original and licensed, archivalfare.

Availablefor $4.99 per month after a 30-day free trial, the new Fullscreen SVOD service istaking aim at 13-to-30-year-olds around the globe with an eclectic mix of originalcontent from digital stars, including comedies and talk shows, as well as familiarlinear series and theatricals. At launch, users can access the SVOD service at https://fullscreen.com/ and via 's iPhone and iPad, select Androidsmartphones and Google Inc.'sChromecast adapter. Fullscreen is expected to add more distribution partners inthe months ahead.

Multi-channelnetwork Fullscreen Media is owned by Otter Media, a joint venture of and The Chernin Group.

The SVODoffering features a sharable GIF creator and curated playlists. According to officials,a mood-based search feature enables viewers to find the right shows for every vibe,whether they want to "feel all the feels," "learn new things"or "laugh till it hurts."

"Wecreated a new kind of entertainment experience which merges the things we love aboutpremium content and social media," said George Strompolos, Fullscreen founderand CEO, in a statement. "We're building it for an audience we know and love— a social-first, mobile-first generation. We look forward to creating, learningand evolving at Internet speed."

SNL Image

Fullscreen SVOD service's Electra Woman & Dyna Girl

Source: Fullscreen

The launchis being supportedby a nationwide pizza party. Beginning at 3 p.m. PT/6 p.m. ET on April 26, fansof "Electra Woman & Dyna Girl," starring Grace Helbig and Hannah Hart,can gear up for their own viewing party by tweeting at Fullscreen about the show,with the hashtag #fullscreenparty. Nearly 5,000 pies will be delivered across thecountry in honor of the pizza-loving female superheroes. "Electra Woman &Dyna Girl" is a fresh take on Sid and Marty Krofft's 1970s TV series that centerson under-appreciated crime fighters who take their talents from a small town inOhio to Tinseltown when a Hollywood superhero agent sees their viral video.

Promotionin the weeks ahead will emanate from AT&T, which will tout the service to its100 million-plus video, mobile and broadband customers. This summer, Fullscreenand AT&T will co-produce premium content that is slated to air on both the SVODservice and on a Fullscreen programming block on Audience Network for AT&T's DIRECTV and U-verse videosubscribers.

Fullscreenis investing significantly in new talk-show formats at the outset. "SlumberParty with Alie & Georgia" features real-life friends, cooking stars anddrinking buddies Alie Ward and Georgia Hardstark dispensing advice as they hosta grown-up sleepover of sorts that brings guests into their pillow fort world.

"ExplainThings to Me," billed as "Charlie Rose for the millennial generation,"centers on Anna Akana and Brad Gage chronicling their relationship and explorationsin such fields as taxidermy, alcohol production and embalming.

"Wasteof Time with ItsThe Real" finds Jewish brothers Eric and Jeff Rosenthal (ItsTheReal)bringing their sense of humor and knowledge of hip-hop history, as well as genreguests, to their kitchen table.

Elsewhere,Fullscreen will present "Party in the Back," with Twaimz, Josh Leyva,Rachel Scanlon and Brandon Armstrong uploading daily fare that provides a behind-the-sceneslook at their efforts to create new content while working at Fullscreen.

Alsoon tap: "Filthy Preppy Teen$," where the goings-on inside Brewster BayPreparatory Academy are not as beautiful and serene as they would seem; "MySelfie Life," a docu-series in which young adults put forth a self-shot abouta life-changing moment; teen drama "The Outfield"; and "Kingdom Geek,"a throw-down, debate about film, TV, gaming, comics and other culture, led by apair of nerdish hosts, who share their views with their guests.

Fullscreenhas also inked a deal with "American Psycho" author Bret Easton Ellis,who will make his directorial debut with thriller series "The Deleted."

Libraryfare will include such shows as "Buffy the Vampire Slayer," "OutThere," "Dawson's Creek" and "Saved by the Bell."