Eros Now, Eros International PLC's over-the-top South Asian entertainment platform, entered into a content partnership with EUROSTAR Group, a UAE-based digital retail company.

The partnership allows many from the Indian subcontinent and locals across Gulf Cooperation Council countries to access Eros Now's content library. Customers will be able to subscribe to monthly and annual packs of Eros Now from a EUROSTAR-serviced retail outlet.

Eros Now's content library includes more than 12,000 movies, music videos, original shows and short-format content.