Arket, an H&M Hennes & Mauritz AB brand, will open its first store Aug. 25 at 224 Regent St., London, and will concurrently launch its online shopping site in 18 European markets, according to an Aug. 3 press release.

The Swedish apparel retailer said customers who sign up to the mailing list on the Arket website can access the online store from Aug. 23 and will have discounted rates for a limited period of time.

H&M previously said it will open Arket stores in Brussels, Copenhagen and Munich in autumn 2017 and in Stockholm in spring 2018.