trending Market Intelligence /marketintelligence/en/news-insights/trending/Uj86jsG9n9Vu8mV1glEIRQ2 content esgSubNav
In This List

Asics to expand 'athleisure' line

Blog

Corporate Credit Risk Trends in Developing Markets An Expected Credit Loss ECL Perspective

Blog

Highlighting the Top Regional Aftermarket Research Brokers by Sector Coverage

Blog

Corporate Credit Risk Trends in Developing Markets: A Loss Given Default (LGD) Perspective

Blog

Q&A: Data That Delivers - Automating the Credit Risk Workflow


Asics to expand 'athleisure' line

Asics Corp. plans to expand its lineup of sportswear designed to be worn when not exercising — known as athleisure — to widen its market, the Nikkei Asian Review reported Aug. 1.

The Japanese sporting goods company will invest around ¥20 billion in advertising every year to promote its athleisure products, the Nikkei wrote, as it seeks the attention of nonathletic customers.

Asics' recently launched London flagship store will look more like an apparel shop than a sportswear store, with about 1,000 stores in and outside Japan to be renovated in the same vein, the report said.

The company aims to quadruple its annual athleisure sales to around ¥200 billion by 2020, compared with 2016. It also expects the category to represent around 30% of its sales in 2020, which is an increase of around 10% from 2016.

As of Aug. 1, US$1 was equivalent to ¥110.15.